Digtal Marketing strategy.

Social Media

. Developing editorial calendar for content sharing
. Update Facebook Pages
. Update Google+
. Update LinkedIn
. Update Twitter
. Answering LinkedIn questions
. Updating Tumblr, Instagram, Vine, and other social networks
. Managing your Yelp profile
. Bookmarking blog content on social bookmarking sites
. Recruiting guest bloggers
. Researching bloggers
. Writing a social media corporate policy
. Scheduling social media status updates to be published
. Responding to questions on Quora
. Researching bloggers
. Monitoring competitors’ social media updates
. Building out custom Facebook pages
. Designing cover images for social profiles
. Developing social media marketing plans
. Guest writing for industry blogs or websites
. Interacting with consumers via social media


Promotions

. Developing contests to promote a business or product
. Designing contest pages
. Writing contest rules
. Promoting contests to contest directories
. Promoting contests online on company website
. Promoting contests online through company’s social profiles
. Promoting contests through companys email newsletters
. Tracking progress of contest entries
. Choosing winners of contests
. Announcing contest winners
. Notify winners of contests
. Distributing contest prizing
. Distributing coupon codes online
. Listing your events with local online events calendars
. Ordering premiums created to hand out
. Writing white papers
. Posting white papers online on sites like Scribd.com

 Analytics

. Analyzing Google Analytics
. Measuring search engine optimization results
. Performing competitor keyword analysis
. Reviewing ecommerce sales data
. Review social media metrics, like Facebook Insights
. Running reports to track growth, response or ROI

Sales

. Writing proposal
. Creating lead capture forms for the company website
. Writing sales follow up copy
. Using lead scoring for prospects
. Developing demonstrations or tutorials
. Networking – in person!
. Writing tips & how-to articles to share with prospects or customers
. Researching affiliate programs
. Writing sales scripts
. Submitting ecommerce products to shopping aggregators


Email Marketing

. Choosing an email marketing software vendor
. Designing email newsletter templates
. Distributing email newsletter
. Writing email newsletter copy
. Setting up trigger emails
. Setting up an account with the email marketing software vendor
. Sending test copies of the email newsletter
. Segmenting email newsletter lists
. Reviewing email newsletter metrics
. Cleaning up the database  (fixing typos, adding in new data)

Video

. Developing video content
. Hiring a vendor to develop video content
. Writing video scripts
. Develop keyword lists for tagging videos
. Writing video descriptions
. Publishing video to YouTube
. Publishing video to company website

Advertising

. Writing ad copy
. Monitoring Facebook Ad campaigns
. Researching affiliate programs
. Signing up for affiliate programs
. Running retargeting campaigns
. Running ad campaigns in Google AdWords
. Running ads on LinkedIn to promote the business
. Running estimates of audience size for Facebook ads
. Buying ad space on specific or niche sites

Public Relations

. Commenting on articles or blog posts online
. Documenting online media placements
. Following up with people product samples were sent to
. Pitching bloggers to review a product
. Writing press releases
. Submitt press releases thru online wire services
. Sending out product samples
. Searching forums for influencers
. Reviewing forums for consumer feedback

Website Management

. Designing web graphics
. Editing web copy
. Fixing broken links on the company website
. Installing tracking codes on the company website
. Publishing blog posts
. Renewing domains and hosting plans
. Sourcing images to accompany blog posts and status updates

Customer Service

. Developing customer service plans
. Responding to customers questions or concerns on social media

Project Management

. Getting content approved by key stakeholders
. Posting jobs or RFPs online to recruit staff or vendors
. Giving presentations on your work
. Formatting documents (Excel, Powerpoint, Word)
. Writing case studies of projects or clients
. Updating editorial calendars
. Training staff on social media involvement
. Speaking at industry conferences or meetings
. Sitting through many demos of marketing tools & dashboards
. Setting up Google Alerts on key companies, people or products
. Sending thank you notes or emails to customers
. Reviewing metrics, metrics, metrics
. Reviewing reports with clients
. Researching the latest digital marketing trends & tools

Search Engine Optimization

. Developing keyword lists
. Appropriately naming images on the company website
. Choosing anchor text for backlinks
. Distributing articles to article submission websites
. Managing relationships with the major search engines
. Pinging sites after new content has been published
. Renaming files so they are optimized for search engines
. Writing blog content based on a keyword strategy
. Writing article content to publish online
. Reviewing website backlinks
. Listing the company in online local business directories
. Listing the company website in niche directories