Internet Marketing Work
Digital Marketing:
Web / Desktop Base
Instructor-Led
Classroom Sessions,
Presentations/Demonstration/Practical’s
of concepts.
Handouts/Assignments/Real-time
Exposure to work on Clients
Module 1 – An Overview on
Digital Marketing
Understanding
Digital Marketing
Importance of
Digital Marketing
Tools of Digital
Marketing
How Digital
Marketing Works
Module 2 – Website Planning
& Creation
Understanding
Websites
Importance of a
Website
Essential of a
Website
Planning a Website
Professional
Appearance
Difference Type of
Website
Multi Domain Name
Website & Marketing
Module 3 -Search Engine
Optimization (SEO)
3.1 -Understanding Search
Engine
A detailed study on what
are Search Engine
How Search Engine
works?
Major Function of
Search Engine
3.2 -Understanding Search
Engine Optimization (SEO)
Introduction to SEO
Top Tools of SEO
Benefits of SEO
Understanding Online
traffic & its kind
3.3 – Keywords
Introduction to
Keywords
Types of Keywords
Keyword research
process
Google keyword
planner tool
Understanding
Keyword Mix
3.3 – One Page Optimization
Keyword planning
& Optimization
Content research,
planning & Optimization
Website Plug-ins:
Social Media pages
FTP & its
function
Sitemap creation
& submissions
Internal Linking
Meta Tag creation
Google Webmaster
tool and site verification
3.4 – Off Page Optimization
Domain Authority
& Its Optimization
Page Rank & its
Optimization
Back Link & Link
Building
Off Page optimizing
strategy
3.5 – Local SEO
Introduction to
Local SEO
Tools for Local SEO
Google Places
optimization
3.6 – Creating SEO Strategy
Selecting right SEO
tools
Monitoring SEO
process
Preparing SEO
reports
Creating SEO
strategy for your business
4 Social Media Marketing
Understanding Social
Media Marketing
Marketing on Social
Networking Websites
Session 1: Detailed
discussion on marketing through http://www.facebook.com
Session 2- Detailed
discussion on marketing through http://www.twitter.com
Session 3- Detailed
discussion on marketing through http://www.linkedin.com
Session 4- Detailed
discussion on marketing through http://www.youtube.com
Session 5- Detailed
discussion on marketing through http://www.slideshare.com
Viral Marketing
Creating Social
Media Marketing Strategy
5 – E-mail Marketing
Understanding E-mail
marketing
Best Practices of
E-mail marketing
Writing quality
creative e-mail content
Using Software for
Digital Marketing
Biggest challenge in
Email Marketing
6 – Marketing on B2B & B2C
Portal
Understanding B2B
& B2C Portals
Importance of
marketing needs on B2B Ports
How to work on B2B
Ports
Creating website
through B2B Portals
7 – Online Advertising
Understanding Online
marketing & its types
Display Advertising:
Banner, Rich Media, Pop ups ads
Contextual
Advertising: In-text, In -image, In-video ads
Tracking &
measuring ROI of online advertising
Creating Online
Advertising strategy
8 – Ecommerce Marketing
What is ecommerce
Studying ecommerce
website and their features
Upcoming trends of
Ecommerce websites
Building ecommerce
marketing strategy
9 – PPC Campaigns
Introduction to ad
words & PPC campaigns
Up growing needs of
PPC campaigns in Digital marketing
Understanding
bidding & payment modules
Practical session on
Google ad words campaigns
10 – Mobile Web Marketing
Understanding Mobile
web marketing
Fundamentals of
Mobile marketing
Detailed discussion
on advertising on mobile
Targeting marketing
on mobile through apps, location & search engines
SMS marketing
11 – Blogging & Absence
Understanding Blogs
and their growing importance
Placing ads on your
blog
Content Marketing
12- Affiliate Marketing
What is affiliate
marketing?
3 A’s of affiliate
marketing
History of affiliate
marketing
Affiliate marketing
scenario in India
Different ways of
doing affiliate marketing
13 – Google Analystics
Google analytics
& its importance
Setting your website
with Analytics
Google analytics fundamentals
Tracking website
performance through Google analytics
Monitoring visitor
behavior and traffic sources
Taking regular
corrective action to enhance website performance
14 – Creating Digital
Marketing Strategy
Understanding
Digital marketing mix
Creating digital
marketing strategy using different digital tools
Tracking strategy
& upgrading it when required
Practical 3-4
Session: Creating Digital marketing strategy for different product range
15 – Lead Generation for
Business
Understanding how to
use digital marketing for Business lead generation
Creating lead
nurturing strategy
Steps in lead
nurturing
Converting leads to
sales
16 – Lead Conversion Process
Selecting right tool
of communication with buyer
Offering product
& services
Sampling,
Negotiation, Meetings (if required)
Terms &
Condition finalization
Submission of
Invoices
Payment follow ups
Follow ups for
repeat business
17 – Email Etiquettes
Brief discussion on Email etiquettes
Importance of Email etiquettes
Writing business mails & other day to day
interactive mails
Best business communication practices
We provide Professional Content Marketing Institute. Content marketing is strength of your business it could be in the form of blogs, videos, e-book, infographics you can share and post these kind of content and distribute them on social media networks to in-hence your content reach.
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ReplyDeleteInternet marketing work offers a dynamic platform for reaching audiences and building brands. It's exciting to see how strategies evolve in this ever-changing digital landscape.Social Cali - San Diego.